Every month, prospective clients type your profession into Google. Most never reach you.
SMD is a desk that helps firms take back control of that mechanism.
Three patterns come up again and again in the firms SMD meets. These aren't hypotheses — they're the diagnoses we run every month. If you recognise yourself, you're paying for a presence that isn't working for you.
Between €8,000 and €15,000 for a redesign, plus €80/month hosting. And how many qualified calls in six months? You don't know. Nobody measures. That's the real problem.
When a prospect searches "lawyer", "notary" or "accountant" + their city, the best-ranked firm shows up first. Not necessarily the most competent — the most visible. SEO has become the default signal of credibility.
It worked for ten years. It may work five more. But it doesn't grow — it depends on a finite set of referrers. The day one of them retires, so does your pipeline.
A regulated profession isn't allowed to over-promise. Over time, many firms lost the habit of talking about themselves — out of caution, ethics, fatigue. Meanwhile, Google learned to read that silence as a lack.
The result: the most rigorous firms are also the most invisible. The ethics meant to protect the profession became a competitive handicap.
SMD's job is to repair this without betraying it — to show the seriousness, not disguise it as performance. It takes longer than advertising. It's what lasts.
Objective: organic traffic ×2 to ×4
Targeted with method — depends on Google and your starting point
Technical performance guaranteed by contract
Green Core Web Vitals at delivery or fixed at no charge